AppleTV’s Dependecies

I’m very irked by the recent update to AppleTV. There are three new “apps” on my TV for History Channel, A&E, and LifeTime. The trick is that they are hobbled unless my cable company is DirecTV, Optimum, or Verizon FiOS. Since I do not subscribe to any of those, I’m locked out of the main content. Come on guys. Can’t we figure this out? I’m paying over a thousand dollars a year for a Dish so I can see those channels but that’s not good enough?